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Arielle Zuckerberg, Facebook CEO’s Sister, Now Works For Google…Awkward!

Talk about sibling rivalry.

Google recently acquired Wildfire Interactive Inc., an advertising startup that specializes in working with social networking sites. Wildfire also just so happens to be one of Facebook’s leading marketing partners.

Cue the awkward turtle!

Arielle Zuckerberg Google
 While this new match may make for some strained business interactions, it might make things even more uncomfortable when Facebook CEO Mark Zuckerberg and his siblings sit down to their next family dinner.One of Zuck’s younger sisters, Arielle, is a junior product manager for Wildfire and will now presumably be employed by Google, which last year placed itself in direct competition with Facebook when it launched social network Google+. Arielle Zuckerberg has been with the marketing software startup since her graduation from Claremont McKenna College in 2011, per her LinkedIn profile.

According to Business Insider, another of Mark Zuckerberg’s sisters, Donna, is married to Wildfire product strategist Harry Schmidt. This means that two members of the Zuckerberg clan will be Google employees.

So far, the family seems to be making light of the situation. On Tuesday, the eldest Zuckerberg, Randi, tweeted warm wishes to her relatives: “Congrats Wildfire! There are officially now more Zuckerberg family members working for Google than Facebook! #awkward ;).” Randi previously worked for Facebook before becoming aproducer for Bravo’s reality TV show Silicon Valley.

Google reps have not specified how much the company spent on the Wildfire acquisition, though TechCrunch has reported several sources believe “the sale price was around $250 million.”  Read More


Cyber crooks infiltrate social networking sites

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Imagine this: When you are on going through your Facebook wall, you note that some of your friends have uploaded a link to an application that claims to reveal who visits your profile and how famous you are, just by clicking on it. However, when you realize that this seemingly innocuous activity might provide a gateway to a remote hacker into your own computer, it is too late.

According to the findings of Internet Security Threat Report by a private computer security firm, social networking sites are increasingly used to launch malware attacks in India.

The report highlights that the users feel comparatively safe to surf social networking sites compared to unknown websites. “The very nature of these networking sites makes users incorrectly assume that they are not at risk and attackers won’t use these sites to target new victims. Due to social engineering techniques and the viral nature of social networks, it’s much easier for threats to spread from one person to the next,” said Anand Naik, managing director (India), Symantec.

The report also discusses a twin issue of identity theft. It informs that nearly 11 lakh identities were stolen in India due to data breach. The data got leaked from smart phones, USB’s or storage devices used as backups. Experts claim that more and more people are now using phones to save important data and that its loss or theft can lead to availability of crucial data to criminals.   Read More

Social Media Revs To Reach Nearly $17 Billion

Advertising will contribute $9 billion to social media global revenue of nearly $17 billion this year, up from $12 billion in 2011, estimates Gartner. The approximate 43% uptick supports stronger social signals that find their way into search, mobile and premium display ads.

Neha Gupta, senior research analyst at Gartner, estimates more than 1 billion people worldwide will use social networks in 2012, but not just for social streams on sites like Facebook and Google+. Gaming revenue from social media more than doubled between 2010 and 2011 and is expected to reach $6.2 billion in 2012.

Revenue from subscriptions is predicted to reach $278 million this year. The sale of virtual goods will remain the primary source of revenue.

Some social developers, such as Zynga, GREE and DeNA, have moved to an open-platform strategy to support user convenience and choice. Along with the developers move, marketers are allocating a higher percentage of their advertising budget to social networking sites. Not just traditional social sites like Facebook, but video services.

Gupta estimates ecommerce on social media sites will evolve into payment platform for transactions of digital content to pay for applications and social gaming or to make a person-to-person payment to another user in the network site. These new revenue opportunities will augment mobile and TV platforms that integrate with social networks as a core service.  Read More


PRO Social Networking Sites

  1. Social networking sites allow people to create new relationships and reconnect with friends and family. Increased communication, even online, strengthens relationships.
  2. Social networking sites allow for creative expression in a new medium. They provide free messaging, blogging, photo storage, games, event invitations, and many other services to anyone with access to a computer and the Internet.
  3. Social networking sites bring people with common interests together, offer exposure to new ideas from around the world, and lower inhibitions to overcome social anxiety. People who have a difficulty communicating in person are more comfortable interacting via the Internet.
  4. 60 million Americans received help with major life issues (975 KB)  [21] (changing jobs, finding a new place to live, buying a car, and caring for someone with an illness) from people in their social networks in 2006. These people said social networking sites helped them connect with friends and experts who assisted in their decisions.
  5. 59% of students with access to the Internet (950 KB) [22] report that they use social networking sites to discuss educational topics including career and college planning, and 50% use the sites to talk about school assignments. Some parents and teachers say that using these sites helps students improve their reading, writing, and conflict resolution skills, learn to express themselves more clearly, and meet new and different kinds of students from around the world. [2]  Read Them All

CON Social Networking Sites

  1. Social networking sites entice people to spend more time online and less time interacting face-to-face. The sites offer many time wasting activities that supplant more productive activities. Teens spend an average of nine hours per week on social networking sites (950 KB) . [22]
  2. Teens growing up with these sites may not be aware that the information they post is public and that photos and text can be retrieved even after deletion. Consequences from over-sharing personal information include vulnerability to sexual or financial predators and lost job opportunities from employers finding embarrassing photos or comments.
  3. Social networking sites have no way to verify that people are who they claim to be, leaving people vulnerable to solicitations from online predators who are able to mask their true identities. In Feb. 2009, MySpace identified 90,000 registered sex offenders with profiles on the site, while Facebook declined to reveal how many were present on its site. Even if the sites agree to remove sex offenders, they cannot identify all of them or stop them from creating new accounts. [6]
  4. Social networking sites make cyberbullying, a type of bullying that occurs online, easier and more public than bullying through other online activities such as email and instant messaging. A 2009 study found that 17.3% of middle school students have been victims of cyberbullying. [7] Victims often experience a drop in grades, decreased self-esteem, and other symptoms of depression. [8]
  5. The US Marine Corps banned the use of all social media sites on its networks because the sites are “a proven haven for malicious actors and content and are particularly high risk due to information exposure, user generated content and targeting by adversaries.” [9] The entire Department of Defense is considering a ban on social networking sites because of concerns over security threats and potential computer viruses.  Read Them All
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