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Gripe all you want on social media, Chicago not bringing back ‘I voted’ stickers

Illinois primary voting

Chicagoans may have taken to social media to complain about not getting “I voted” stickers after casting their ballots in Tuesday’s primary, but that isn’t doing much to sway city election officials.

In other words, don’t expect to see them pop up — or make a comeback, the city issued them years ago — in polling places during the November general election, said Jim Allen, a spokesman for Chicago’s Board of Election Commissioners.

Stickers don’t drive turnout, Allen said. “Voters come to the polls for the candidates, contests and issues on the ballots, not stickers,” he said. “If stickers were so important, why does Chicago pretty much always beat suburban Cook County in turnout?”  Read More

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Social Media Landscape In Singapore

Social Media Infographic

Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media strategy and selecting the right platform available at the right time to achieve the greatest strategic impact for your business.

Social Media is here to stay and we can expect social media to continue evolving. By following up closely with these trends, you can actually peek into the future to see what are the up-and-coming social media platforms and how you can tap on them for brand building and marketing.

  • The total population in Singapore was last recorded at 5.4 million people in 2013 and there are 4 million users of Internet. (Tweet This Stat!)
  • 74% of Singaporeans uses social media regularly. (Tweet This Stat!)
  • Average numbers of hours per day spent by social media users in Singapore on all social media channels is 2.1 hours. (Tweet This Stat!)
  • 31% of internet users in Singapore were between 25 and 34 years old. (Tweet This Stat!)
  • There are more men users on the top social media channels than women. (Tweet This Stat!)
  • Singapore has gone social and women are more social than men in Singapore. (Tweet This Stat!)
  • Facebook is top social media network in Singapore with 3.8 millions registered users. (Tweet This Stat!)
  • Singapore has 70% of social media penetration; more than double the global average of 26%. (Tweet This Stat!)
  • One in every two Singaporean uses social media to make purchase decision. (Tweet This Stat!)
  • In Singapore, iPhone users are more active on Facebook than Android users. (Tweet This Stat!)
  • There are more iPhone users on Facebook than Android users in Singapore. (Tweet This Stat!)
  • About 25% of the total Linkedin users are in managerial role. (Tweet This Stat!)
  • According to Google Trend, Instagram has overtaken Twitter to become the 2nd most popular social media networks in Singapore. (Tweet This Stat!)
  • LinkedIn and Facebook are the preferred B2B social marketing platform in Singapore. (Tweet This Stat!)
  • The  top 3 job functions in Singapore are Sales, Operations and Engineering according to LinkedIn. (Tweet This Stat!)
  • 46.2% of Singaporean first research product reviews, user experiences and comments through social media such as Facebook. (Tweet This Stat!)

Read More

 

Social Media 2014 Statistics – an interactive Infographic you’ve been waiting for!

social media 2014 stats

How fast Social Media is expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you? Let me give you a quick example-

A friend of mine who has been struggling to hire a PHP developer was chatting with me and I suggested him to try Facebook ads to reach out good developers based on his desirable location and other preferences. He wasn’t ready to try this at all. I took the liberty and started some Facebook ads on my own, fixed a budget of $20 for a day for a pilot project. He was stunned to see the results, more than 23K people reached, 300+ visited the site and 43 forwarded their resume or called him. All this, just for $20.

effective facebook ads

If you’re managing social media for your businesses, it is important to keep track of statistics so it keeps your strategy in-line. Last year we received an overwhelming response with our social media statistics of 2013. This year again we have taken upon ourselves to answer all your questions about various social networks and their active/total users in 2014!

The infographic below covers all the latest Social Media facts, figures, numbers and statistics of 2014. Some of the mind-blowing facts are mentioned here:

  • 75% of the engagement on a Facebook post happens in the first 5 hours.
  • 53% of interaction between Google+ user and a brand is positive.
  • 44% of users on Twitter have never sent a tweet!
  • 84% of women and 50% of men stay active on Pinterest.
  • More than 2 users sign-up for LinkedIn every second.
  • 23% of teens consider Instagram as their favourite social network.
  • Weekends are the most popular time to share Vines.
  • Number of snaps sent per day on SnapChat is 400 Million. (Yeah! that’s true)
  • 40% of YouTube traffic comes from mobile.
  • B2B marketers using blogs generate 67% more leads. Check out more about lead generation through Social Media.

See Infographic

 

What People Share On Social Networks – Statistics and Trends

What People Share On Social Networks - Statistics and Trends

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Top 5 Valuable Tips to begin the Hiring with Social Media

Using a disciplined approach of social media hiring can significantly expand the horizon of employers to select the potential candidates. It directly connects the employers with the high-caliber candidates. The rapidly growing social media industry has created a large pool of both, employers and candidates that are seeking out such platforms for their job growth. Recruiters can easily look for the potential candidates that are matching-out the relevant skill set. Here are some tips to help you in making a productive social media hiring.

1.      Select the Social Media Sites!

Before starting the actual hiring process, plan out to select the most prominent and result oriented social media websites that can leverage you the right kind of traffic.  Browse the popularly used social media sites thoroughly that has a wider audience associated with it. These kind of social media sites offers an easy access to a larger and wider database of candidates. Start with making a list of potential social media websites and then begin with your business plan that can hire you the best candidates.

2.      Frame out the right keywords!

Hiring a candidate needs a perfect job-description. You need to start with framing a perfect job-description with the help of the right kind of keywords that can pull out the highly skilled candidates as per the job-profile. A well defined job-description always gets you the right kind of candidates that simply eases the way to select the candidate.

3.      Widen your Social Circle!

The Bigger social networking circle simply amplifies the response to the request. To get the maximum response start with building wider or bigger social circle.  Add-up the people or connections, find the relevant places or group to post the job-post and then begin with the postings to hire the candidates.

4.      Post at the right place!

The easiest way to receive the maximum job applications is to post the job positions on the right place like Job-opening pages, Job-seekers Groups, Status updates and something similar to it, so that the maximum count of people can get updates in your networks.  You never know who may get you the reference of the potential candidates or your connection may know someone who is perfect for the job.

5.      To be seen, Use Hash-Tag with the key skills!

To be globally seen in the network, play with the hash-tags. Embedding the hash tag with the key skills will keep you on the top, whenever a request for search initiates. You will be seen everywhere whenever that skill gets searched by the job-seekers. However, it’s a major turn-off to overdo the job-posting with an excessive usage of hash-tags. Read More

12 Essential Elements of a Social Media Marketing Strategy

If you’re starting from scratch, it can feel overwhelming.

You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If you are brand new to social media and looking for a straightforward way to start, follow the advice below.

12 Essential Elements of a Social Media Marketing Strategy image 12 steps to social media marketing success infographic.gif 600x388

12 Steps to Social Media Marketing Success

  1. Research and know your audience. What topics and interests are they are most social about? What problems are they trying to solve? What are their pain points?
  2. Use the same social networks as your audience. Are Facebook and Twitter their platforms of choice? Do most of them use Pinterest and Instagram? Go where your target audience is to create awareness,engagement, and brand ambassadors.
  3. Identify your KPIs (key performance indicators. They measure progress toward your goals. What do you want your social media efforts to accomplish? What does success look like in quantifiable terms?
  4. Write a social media marketing playbook. The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests, content themes, crisis management plan, etc. Make sure to tailor strategies that are unique to each of your social media channels.
  5. Align the people at your company with the plan. Get everyone on board with your strategy. Divide responsibilities among your team, such as who is in charge of posting to your blog and each social media network, who will respond to comments and @mentions, and who will own metrics tracking and reporting.
  6. Set aside some time at the beginning of each week to prepare. Take 30-60 minutes to schedule tweets, Facebook posts, LinkedIn posts, Pinterest pins, and other social media content. Come up with some original ideas, links to your own content, and links to outside content that is useful or interesting to your audience.
  7. Develop a content marketing calendar. Use one of the example spreadsheets I’ve created as a starting point to plan content topics, headlines, related links, desired scheduling, name of authors, etc.
  8. Post content that is relevant to newsworthy topics and events. As soon as breaking news comes out about anything related to your brand or industry, you should share your opinion and become part of the conversation.
  9. Treat all of your social channels differently. Don’t post the same message everywhere – remember who the audience is on each platform and how they interact. What works on Facebook will fall flat on Twitter, and vice versa.
  10. Assign someone to act as a customer service rep. It’s vital to be responsive to user generated content, comments, and feedback (positive or not). CRM (customer relationship management) is a fundamental to social media marketing success.
  11. Schedule metrics reporting. Reporting metrics can occur weekly, monthly, or bimonthly depending on your goals and desired outcomes.
  12. Reanalyze your plan on a regular basis. If something in your plan isn’t working, switch it up or do some A/B testing to determine what your audience responds to better. Use 2 versions of your content simultaneously and measure to see which one is more successful and use it going forward.  Read More

The Difference Between Being ‘Undiscovered’ And ‘Epic’ On Social Media

English: Rihanna live in Baltimore, on her tou...

There is little doubt that Rihanna is the definition of a superstar. Her discography is littered with multiplatinum albums and singles. She has successful worldwide tours under her belt, countless Grammys, AMAs, Brit awards, and even a nod for The World’s 100 Most Influential People from Time Magazine in 2012.

And her level of celebrity is reflected in a vast online following. With close to 90 million page likes, Rihanna is one of the most popular artists on Facebook. She counts more than 37 million followers on Twitter TWTR +0.07%, and has surpassed 7 billion total video views on Vevo. But that hasn’t always been the case. As artists increase in popularity, so does the size of their social following. In fact it does so by the rule of proportionate growth, meaning that the more than fans you already have, the more fans you will add.  Read More

Hello Ello, Goodbye Facebook: Social media network without ads woos US users

Screenshot of Ello

Can social networks products function without advertising? So far, the most successful example of a social media product that didn’t rely on any advertising is WhatsApp, which was bought by Facebook for $19 billion.

While WhatsApp hasn’t been flooded with ads for now and it looks unlikely in the future, a new social media website called Ello, which has been created by California-based artist and designer Paul Budnitz, is premised on the no advertisers policy. Ello is invite-only for now and according to this post on TheDailyDot is also attracting several members of the LGBT community.

The website’s homepage says the idea is to not treat the user as a product and to keep user data and privacy safe. The page reads,  Read More

You Are Being Hunted On Social Media

phishing

Working at home has ups and downs. This morning I found myself picking a piece of Lego out of my foot that I managed to step on in the darkness, again. That coupled with the fact that I had to yet find my way to the coffee maker meant that my mood was far less than pleasant.

After properly caffeinating, I cracked open my laptop to see what was waiting for me in the queue. The third email I noticed was from a friend who had sent me an email with something regarding Robin Williams who had recently passed away. My alarm bells were ringing in my head.

I have enjoyed the work of Robin Williams for many years but, this particular person didn’t and also was unaware of my fondness for his work. Then I realized that he had clicked on a phishing email or had his computer somehow compromised. I wish that there was some sort of antibiotic for this sort of situation but, the reality is that security awareness is a constant battle to be waged.  Read More

A UMass Boston Grad Is Allegedly Behind ISIS’ ‘Sophisticated’ Social Media Strategy

The Islamic State of Iraq and Syria, otherwise known as ISIS, has used social media as a recruitment tool, to the point Western intelligence services are just as fearful of the Sunni militant group’s “less lethal weapons.” From state-of-the-art, full-production videos to swiping hashtags to spread their message, ISIS’ social media strategy is “sophisticated” — and it’s allegedly being run by a University of Massachusetts Boston graduate.

A senior law enforcement official told ABC News that 32-year-old Ahmad Abousamra moved to Syria and used his computer-science skills to run social media for ISIS.

Although born in France, Abousamra is reported to have grown up in Stoughton, Mass. He attended Xaverian Brothers, a private, all-boys Catholic high school in Westwood, Mass., before transferring to Stoughton High. Abousamra then enrolled in Northeastern to study computer science, according to school officials. He only spent three semesters at the university, however; he went on to graduate from UMass Boston with a degree in computer science in 2006, according to the Boston Herald

In 2004, Abousamra traveled to the Middle East and soon started working as the “media wing” of al Qaeda in Iraq, or AQI, which later evolved into ISIS. He was charged with terrorism-related offenses in 2009 and, four years later, the FBI added him to its Most Wanted Terrorists list, offering a $50,000 reward for information leading to his capture and return to the states.  Read More

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