Advertisements

Robert Downey Jr. reportedly signs with HTC for $12 million marketing blitz

robert downey jr iron man (Featureflash / Shutterstock.com)

HTC is preparing an extensive two-year marketing campaign featuring Iron Man star Robert Downey Jr, according to two sources who spoke to Bloomberg. The deal is said to be worth $12 million and will span television, print, and billboard advertising around the globe, with Downey maintaining a level of creative control.

HTC has struggled to keep the pace with rival Samsung’s marketing muscle, despitepositive reviews of products such as the flagship One smartphone, and was also recently hit with a series of high-profile departures. The company said last month it had soldaround five million One phones since its March launch, compared to Samsung’s 10 million shipments of the Galaxy S4 in its first month.

“We haven’t been loud enough,” said chief marketing officer Ben Ho in his first meeting with the press this March. Ho added that the company would be retiring its long-serving “Quietly Brilliant” tagline in favor of a campaign based around the themes of “bold,” “authentic,” and “playful.”  Read More

Advertisements

About Rant4u

A Revolution in Social Networking

Posted on June 20, 2013, in #marketing and tagged , , , , , , , . Bookmark the permalink. 2 Comments.

  1. Hello my friend! I wish to say that this post is amazing, great written and include approximately all important
    infos. I would like to see extra posts like this .

    Like

  2. You actually make it seem so easy with your presentation
    but I find this matter to be actually something which I think I
    would never understand. It seems too complex and very
    broad for me. I am looking forward for your next post, I will try to get the hang of it!

    Like

Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: