Robert Downey Jr. reportedly signs with HTC for $12 million marketing blitz
HTC is preparing an extensive two-year marketing campaign featuring Iron Man star Robert Downey Jr, according to two sources who spoke to Bloomberg. The deal is said to be worth $12 million and will span television, print, and billboard advertising around the globe, with Downey maintaining a level of creative control.
HTC has struggled to keep the pace with rival Samsung’s marketing muscle, despitepositive reviews of products such as the flagship One smartphone, and was also recently hit with a series of high-profile departures. The company said last month it had soldaround five million One phones since its March launch, compared to Samsung’s 10 million shipments of the Galaxy S4 in its first month.
“We haven’t been loud enough,” said chief marketing officer Ben Ho in his first meeting with the press this March. Ho added that the company would be retiring its long-serving “Quietly Brilliant” tagline in favor of a campaign based around the themes of “bold,” “authentic,” and “playful.” Read More
Posted on June 20, 2013, in #marketing and tagged advertising, HTC, marketing, marketing campaign, marketing campaign Robert Downey Jr., Robert Downey Jr., smart phones, technology. Bookmark the permalink. 2 Comments.