Starbucks brews fans, sales via social media
Posted by Rant4u
KEN LAMBERT | SEATTLE TIMES PHOTOS
Starbucks digital staffers make a video of employee Major Cohen making French-press coffee to post on social media.
Back in the social-media Stone Age, about 2005, customers who yearned to interact with Starbucks could talk to a barista or read quotes on its coffee cups.
“Love wins,” read quote No. 257, from television and radio host Tavis Smiley.
“Evolution is beautiful,” said No. 35, creating a stink in anti-evolution circles.
Now, fans interact with the world’s largest coffee-shop chain without even visiting a cafe. They just log on to their favorite social-media site and there’s Starbucks or Frappuccino or Starbucks Indonesia chatting away.
One of the most successful brands using social media, Starbucks wins more than a popularity contest with its vast number of online fans. The sites have become an important way to advertise daily and, occasionally, drive huge numbers of customers into stores.
The fifth-largest brand on Facebook, with 34 million fans, Starbucks trails only Coca-Cola, Disney, Red Bull and Converse, according to SocialBakers.com.
Starbucks executives figure that through Facebook fans and their friends alone, they have access to nearly 1 billion people — one-seventh of the world’s population.
On Twitter, its more than 3.8 million followers rank it fourth, behind Samsung Mobile, NASA and iTunes Music.
And that’s just for the main Starbucks name. The chain has dozens more pages and handles for Frappuccino, Seattle’s Best Coffee, Tazo Tea, other brands and foreign markets.
There are even “Starbucks Partners” pages for the chain’s employees, more than half of whom in the United States are 25 years old or younger. A recent Starbucks Partners photo on Instagram and Facebook touted a California store where three workers made. Read More
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