Social Media ROI and the Impact of Press Releases
Posted by Rant4u
A recent post from BtoB Magazine highlights the impact of social media marketing as an overall strategy for public relations. In an article on March 4, Christopher Hosford mentions that social media is part of an overall plan for most companies, but is still being limited to 6 percent of the average marketing budget. Press releases are being integrated into this strategy with social media.
Kirsten Bjork-Jones points out that press releases are part of the marketing plans at her company. She mentions, “We distribute catalogs, PR releases, videos, email, ads and so forth, and it’s hard to tell which leads come from which channel.” This is a common issue for companies that focus on multiple venues to market their products or ideas because tracking ROI has its limitations. An infographic from PR Newswire highlights how press releases get shared across multiple social networks, so the combined impact of other social media efforts can be difficult to trace.
It is clear that social media ROI and press releases are being mixed together as companies encourage more shares of the releases through Facebook, Twitter and other networks. PR Newswire found that Twitter was able to “drive significantly more traffic” compared to the other social networks; however, Facebook and LinkedIn were still important for overall shares. This may explain why press release websites are still flourishing despite the multiple options available to companies. Business Wire continues to make global partnerships to increase its press release distribution with the addition of multimedia content. TransWorldNews has also focused on press release services with videos and picture galleries along with offering tweet services for more distribution. PR Newswire has focused on creating social channels with search optimization. Read More
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