Social media battle: Obama engages more voters despite aggressive Romney debate strategy

The pundits have declared Barack Obama to be the winner of last night’s third and final presidential debate of the 2012 general election.

The big loser?

It’s not Mitt Romney.

The loser in the bid for buzz was social media itself. Twitter and Facebook, the prime sources of instant commentary on the presidential campaign, rung up lower numbers than the record-breaking response to the first debate.

Call it debate fatigue or social media overkill.

Besides the spike in activity over Obama’s “fewer horses and bayonets” comment, Twitter came 4 million tweets short last night of breaking the record set by the first presidential debate.

Despite the social media slump, both campaigns were able to enlist new followers on various social media platforms.

And who was the winner?

Even though Republicans clearly approached social media with a specific strategy in mind, Obama’s team was once again able to engage more users throughout the night.

How it all played out:


Breakdown of mentions was provided by U.S. Politics on Facebook ( and @gov on Twitter ( (Jana Kasperkevic/Hearst Newspapers)

This might have been a foreign policy debate, but the conversation often strayed to other topics as well, including economy (20 percent), taxes (7 percent), and energy and environment (4 percent).  Read More


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A Revolution in Social Networking

Posted on October 23, 2012, in #business news and tagged , , , , , , , . Bookmark the permalink. Leave a comment.


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