Brace yourself: Microsoft Surface ad barrage may start tonight

It sounds like it’s time for Microsoft to finally start sharing more information, beginning with TV ads and a new official Surface blog, about its coming tablets and PCs.

Microsoft is expected to begin airing the first of its TV ads for Microsoft Surface on October 15, possibly during Monday Night Football and “Dancing with the Stars.”

Windows Supersite Editor Paul Thurrott tweeted about the alleged timing of the ads, based on information from unnamed sources, on October 15. Thurrott also tweeted that he’s been told that Microsoft is spending $400 million on its Surface ad campaign — plus whatever it’s spending on its Windows 8 ad campaign. Microsoft kicked off its U.S. TV commercials for Windows 8 on October 14 in the U.S.

While Crispin Porter + Bogusky is the ad agency behind the Windows 8 ads, they are not believed to be the ones behind the Surface campaign. Microsoft used a Seattle-based duo to create the initial promotional short film about the Surface.

I asked Microsoft for comment and didn’t hear back. Update: I received a no comment from a spokesperson about anything and everything to do with any alleged Surface ads.

Whatever happens on the ad front, it looks as if a new official Surface blog is set to launch soon. The Microsoft Surface Twitter account posted its first tweet this past weekend.

Microsoft has yet to advertise its coming Surface PC/tablet devices other than via some display ads in various cities in the U.S. and elsewhere. Here’s a picture I snapped this weekend of the Surface ad in Times Square that is right above the Microsoft Times Square holiday pop-up store that is under construction:


The ARM-based Surface RT devices are due to go on sale starting on October 26, which is the same day that Windows 8 and Windows RT PCs and tablets from Microsoft OEMs also will go on sale at retail. The Intel-based Surface Pro device will go on sale approximately three months later, Microsoft execs have said.  Read More


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Posted on October 15, 2012, in #business news and tagged , , , , . Bookmark the permalink. Leave a comment.


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