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Google+ Launches Business-Savvy Social Networking Tools

Google Plus

Google on Wednesday got dressed up in its best suit and tie and grabbed its briefcase to head to work, rolling out new Google+ tools and features tailored for businesses that will be free through the end of 2013.

Google is no stranger to business-ready applications, having built up an impressive enterprise portfolio in recent years with its Gmail and Google Apps offerings.

“Every day, more companies are going Google. We’re excited to help them take advantage of modern, Web-based tools and give their employees new ways to connect and collaborate,” Google Apps product management director Clay Bavor said in a blog post.

All Google Apps users can get a sneak peek at the new features in full preview mode, a step up from Google’s beta testing format. Pilot customers, including Kaplan and Banshee Wines, have been testing the new site by engaging and connecting employees, according to Google. Early feedback is crucial for Google to tailor its new features to organizations, the company said.

Google+ for businesses is defined by three features that differentiate it from the consumer platform– private sharing, video integration, and administrative controls.

Google Apps users get more control over the content they post to Google+. There’s a new option to mark posts as restricted, which keeps them private within an organization and bars another user from re-sharing them with outsiders. Businesses can also share a message only with specific partners or colleagues outside of the organization as well.  Read More

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A Revolution in Social Networking

Posted on August 29, 2012, in social networking and tagged , , , , , . Bookmark the permalink. Leave a comment.

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