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3 Shocking Social Media Stats That Will Amp Up Your Marketing

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We recently uncovered some seriously shocking social media statistics – take this one for instance – it’s said that more than 600 million people who own a mobile phone don’t own a toothbrush. Crazy, right? Beyond ‘shock-value,’ these stats lead to targeted, insightful lessons that marketers can apply to their own business strategy. At their core, these statistics speak to the potential that social marketing holds. We’ll share 3 stats below and their implications for marketers. For even more stats and marketing implications, pick up our newest whitepaper, 6 Mind-Blowing Social Media Stats (And What They Mean for Marketers).

Keys to social media

1. Nielsen estimates that social media and blogs reach 80% of all active US Internet users (of which there are 245 million).

 If you’re not there, you’re missing out on plenty of potential opportunities to increase brand awareness, identify prospects and strengthen relationships with existing customers. The vastness of that statistic indicates that if you aren’t on social media or actively blogging, your competitors probably are, forging relationships that could be yours.

Leverage the Stat:

1. Locate your prospects: Perform a social audit to find out where your customers and prospects spend their time online.

2. Secure channels: If you haven’t already done so, secure your place on social media channels and start a blog. Fill out each profile completely to answer the basic questions your audience may have: who are you, what are you about and how can they contact you.

3. Develop a content strategy and content: What themes will you own? What non-promotional content will you share with your audience? Develop engaging, relevant content themes that support your brand.  Read More

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About Rant4u

A Revolution in Social Networking

Posted on August 29, 2012, in #marketing and tagged , , , , , . Bookmark the permalink. Leave a comment.

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