How Nintendo’s Social Play is a Big Deal

By:  Colin Campbell
Is Nintendo’s Miiverse a reflection of the company’s relative sluggishness in grappling with the social networking problem, a ‘Mii-too’ play? Or is there something much, much smarter going on here?

Nintendo is one of the biggest entertainment brands in the world but unlike many of its rivals, it didn’t embrace Twitter and Facebook. Here is a company with a long and notorious history of splendid isolation, of doing things at its own speed and eschewing much of what goes on outside its own direct interests. Witness the company’s incredible tardiness in modern online play and the move from cartridges to disks.

However, at E3 Nintendo showed us a few glimpses of Miiverse, its online social community for the Wii U, and planned also for 3DS and even (in some capacity) non-Nintendo devices.

In a recent interview with Kotaku, Nintendo chief Satoru Iwata spoke about his vision of Miiverse, and it’s clear that he and his cohorts have been doing what Nintendo does best – thinking hard about how people like to play and about how they connect emotionally with games.

In the past, this was a one-on-one transaction; we each bonded individually with Nintendo characters, games and mechanics. Playing with other people or talking about Nintendo games on, say, the school bus were ancillary social activities, connected tenuously with the activity of playing.  Read More


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A Revolution in Social Networking

Posted on August 27, 2012, in social networking and tagged , , , , , . Bookmark the permalink. 1 Comment.


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