How to Use Social Media to Establish Trust
Posted by Rant4u
Life as a small business owner is all about trust. Trust is how we make consumers feel comfortable purchasing from us instead of big box stores and its how we get them to keep coming back. And through the world of social media, we have a slew of new ways to develop trust in our customers’ eyes to make them feel good about our business. But are you taking advantage of them?
Below are six ways SMBs can use social media to establish trust with customers.
1. Turn customers into allies
Social media works to break down the invisible wall that has existed for too long between business owners and the people they serve. Through blogs and social networks businesses are able to talk to consumers more intimately, to share information without selling, and to seek their customer’s advice on matters related to their business. Those that take advantage of this can turn customers from marks to allies. By bringing customers deeper into your business and giving them a sense of investment in your company, you earn their trust and loyalty. You show them you value their opinion and how important they are to your business. As a result, they become part of your company forever.
2. Build up online reviews
More and more studies are showing the correlation between online reviews and consumer trust. For example, last year a 15 Miles survey found that 25 percent of consumers admitted ratings and review information made their decision for them about whether or not to make a purchase. It didn’t influence it. They didn’t just consider it. It made it. And those numbers are going up, not down.
If you’re a company who has not taken advantage of the review revolution, the simple truth is you’re going to be passed over for a competitor who has. One of the most powerful things social media has done is to help make important purchasing information more available to the consumers looking for it. As an SMB, establishing trust means soliciting reviews from customers and vendors, as well as managing and responding to the reviews that you do get. Build reviews into your sales cycle and encourage customers to get vocal about your business. And don’t worry about hiding from negative reviews; as long as you handle them correctly, they actually help your trust and credibility. Read More
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About Rant4uA Revolution in Social Networking
Posted on July 31, 2012, in #social media and tagged advertising, business, customers, establish trust, gaining trust, small business owner, Social Media, social media business. Bookmark the permalink. 2 Comments.