Physician Social Media Platform Marries Data Mining Company
Posted by Rant4u
(click image for larger view and for slideshow)With physician social network and crowdsourcing platform Sermo now in the hands of New York-based healthcare data collection companyWorldOne, expect doctors to have more opportunities to earn money participating in market research.
WorldOne purchased Cambridge, Mass.-based Sermo and its community of 130,000 U.S. physicians July 19 for an undisclosed sum. The analytics firm adds its own worldwide network of 1.7 million healthcare professionals–including about 1 million physicians in 80 countries–to create what WorldOne is calling the largest global community of physicians online.
After accounting for duplicate membership, WorldOne now is boasting a network of more than 350,000 “verified” doctors in the United States alone, all of whom have opted in to receive notices about marketing surveys. “Sermo members will have access to a lot more opportunities to be engaged and earn money,” Jonathan Michaeli, formerly Sermo’s VP of marketing, who has taken on a related role at WorldOne, tellsInformationWeek Healthcare. “The reach will go up by three times,” in terms of marketing offers, he added.
Sermo already claimed relationships with hundreds of healthcare companies, including eight of the 10 largest pharmaceutical manufacturers. The acquisition means that physicians on Sermo “can access more product opportunities and scale,” Michaeli said.
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“With the acquisition of Sermo and its leading discussion and crowdsourcing platform for physicians, WorldOne considerably expands its interactive and digital engagement capabilities,”
the merged company said in a statement.
In an interview with InformationWeek Healthcare, Michaeli described WorldOne as “very social,” adding, “We have expanded very aggressively into digital marketing.” Read More
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