Why Would Apple Buy a Chunk of Twitter?

By : Shel Israel

The NY Times reported last week that Apple is considering taking a significant stake in Twitter. It observed that it might do so because it “has stumbled in its efforts to get into social media.” I found that observation odd. I follow the social media space pretty closely and can recall no effort on Apple’s part to get into social media other than to provide a hosting podcast hosting platform via the Apple iTunes Store.

Further, you have to wonder why the Times thought a traditional hardware maker should try to play in the social network space.

That being said, I think Apple would be wise to take a stake in Twitter and Twitter should welcome the investment, but I see the story as more complex than the view expressed in the Time article.

Earlier this month, I wrote a piece in which I included   Apple, along withFacebookGoogle, Amazon and Microsoft as consumer technology’s Gang of Five. Each of these companies aspires to give other Gang members a bit of a run.

The word Gang sounds tough, but I chose the word, because sometimes the game is more about turf than absolute victory.

Take, for example, the 2009 introduction of Microsoft Bing.  Some people dismissed the move as too little and too late to damage arch-rival Google. No one thought Bing could ever eclipse google Search, and that estimation is probably true.  Read More


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A Revolution in Social Networking

Posted on July 29, 2012, in #social media and tagged , , , , . Bookmark the permalink. Leave a comment.


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