Facebook lowest ranked social media site for customer satisfaction


Reuters / file

Facebook received the lowest ranking of social media sites when it comes to customer satisfaction, as well as the lowest rank for e-businesses, according to a study released Tuesday by the American Customer Satisfaction Index.

The social network’s “unrivaled user base is impressive, but its satisfaction ratings are not. Facebook falls 8 percent to 61 (on a scale of 100), one of the lowest scores of any company in the Index,” said the ACSI report.

Facebook also set a “new record-low score for e-business,” and was “among the five lowest-scoring companies of the 230 measured by the ACSI.” The report is based on more than 5,000 surveys collected during the 2nd quarter, and includes scores for e-business websites and analysis by customer experience analytics firm ForeSee, ACSI¹s partner for the E-Business Report.

“One problem for Facebook is that survey respondents say that ads actively interfere with their experience on the site and are among the things they like least about Facebook,” the ACSI report said. Relative newcomer Google+ “debuts on top of the social media category with a score of 78, but there are no ads on Google+.”

Facebook, in a statement to NBC News about the findings, said “We care deeply about the experience people have on Facebook and that’s why we’re so focused on building and improving the products we offer. Giving people the means to interact with the people when they want, where they want and how they want is the most meaningful way for us to make our relationship with people even stronger.”  Read More


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Posted on July 17, 2012, in #social media and tagged , , , , , , , . Bookmark the permalink. Leave a comment.


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