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Oracle Buys Social Media Startup Involver

Oracle said today it acquired Involver, a San Francisco-based startup that has created a development platform for social media marketing campaigns. The company describes itself as a Facebook marketing developer and a technology provider for Facebook’s internal marketing team.

The company was founded in 2007 with backing from Bessemer Ventures and other investors. CEO Don Beck is a veteran of IBM, J.D. Edwards, Adobe and Postini, a cloud-based email and web security and archiving service that was sold to Google in 2007.

The co-founders of Involver are Rahim Fazal, chief strategist, and Noah Horton, CTO. The terms of the Involver deal, which is expected to close this summer, weren’t announced.

It’s Oracle’s third acquisition in the social media space in the last two months, and shows just how deeply social media is becoming integrated into seemingly every facet of business. Companies are using social media to collaborate internally and with partners and customers. And they are figuring out how to store, analyze and respond to vast amounts of social media data, which doesn’t necessarily fit into traditional databases. Of course, that divide will be narrowed as enterprise software giants such as Oracle make investments in social media—and, one would imagine, integrate them into their databases and other existing IT infrastructure.  Read More

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A Revolution in Social Networking

Posted on July 10, 2012, in #social media and tagged , , , , , . Bookmark the permalink. Leave a comment.

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