Hearsay Social Gives Brands Targeted Content For Social Media

For social media marketers, finding a continual stream of relevant content to post online–without constantly just promoting one’s own company–is a challenge.

To address this need, startup Hearsay Social has launched Content Exchange, a new product that provides targeted content for brand marketers to post on social sites such as Facebook, Twitter and LinkedIn. The service launches with news, photos and video from partners Thomson Reuters, Demand Media and Tribune Media Services. Those companies will provide content for companies to choose from, while also providing certain custom content specifically for specific Hearsay clients. For some of the content providers, such as Thomson Reuters, the client will have to be a subscriber to Thomson Reuters to access the content.

Marketers can browse through content and search for particular content that’s relevant to their company. After selecting an article they can add a comment and schedule the post for Facebook, Twitter, LinkedIn or Google+, then measure the response from fans in Likes, comments or retweets.  Read More


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A Revolution in Social Networking

Posted on June 15, 2012, in #marketing and tagged , , , , , , . Bookmark the permalink. Leave a comment.


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