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Microsoft Said to Be in Talks to Buy Yammer’s Social Network

Microsoft Corp. is in discussions to acquire Yammer Inc., operator of a social network for businesses, said two people familiar with the matter.

Microsoft may pay more than $1 billion, and a deal may be reached as soon as tomorrow, said one person, who declined to be identified because the negotiations are private.

Gaining closely-held Yammer would help Microsoft, the world’s largest software maker, add social-networking tools to the suite of products it offers corporate customers. Large information-technology companies are snapping up nimbler startups, sometimes before they reach an initial public offering, spending $17.4 billion on enterprise software acquisitions in 2011, compared with $715.5 million in 2009, data compiled by Bloomberg show.

A deal for Yammer would follow other recent enterprise software purchases centered around social media. Salesforce.com Inc. gained social-marketing tools through its $745 million purchase of Buddy Media Inc. earlier this month, and Oracle Corp. recently bought two companies that analyze data on social- media sites — Vitrue Inc. and Collective Intellect Inc.  Read More

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A Revolution in Social Networking

Posted on June 14, 2012, in #social media and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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