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10 Social Media Tips From a Top Media Agency

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

“Social is touching so many pieces of a business these days that I’d be remiss to say it’s just about the person we’re interfacing with,” says Sutton. “Even at the CMO or CEO level, we’ve started to see examples of how the level of understanding can really change how businesses are thinking about their product all the way down to the marketing.”

Depending on the brand’s social media know-how, Sutton says that Facebook and Twitter are the building blocks that a brand should start with in the social sphere.

Setting goals ahead of time is another important factor. Sutton says that brands just starting out on social media should focus on acquisition and filling their channels with the appropriate community. Meanwhile, more savvy brands should look for engagement, awareness and advocacy.

Mashable spoke with Sutton about the OMD Word team’s top 10 social media tips for brands at any level.  Read More

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A Revolution in Social Networking

Posted on June 14, 2012, in #social media and tagged , , , , , . Bookmark the permalink. Leave a comment.

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