Southwire Company, one of North America’s largest producers of wire and cable, is using popular online tools to reach out to distributors, electrical contractors, utilities, OEM’s and other end users of Southwire’s products and services.
Southwire Company Taps Social Media to Build Customer Connections
Posted by Rant4u
Today, Southwire unveiled a new blog at http://www.southwire.com/blog . The blog is a useful resource that will contain information on topics ranging from the economy and its impact on building trends to workplace safety. The company has also launched its presence on each of Facebook ( http://www.facebook.com/southwire ) and Twitter ( http://www.twitter.com/southwire ). All of this social media activity comes on the heels of the release of several Southwire mobile apps, which are designed to help customers be more efficient and effective in their jobs, regardless of their location, in a world that is increasingly more reliant on mobile devices and mobile technology.
“Our customers are changing the ways in which they search for information and interact with suppliers. Southwire recognizes these changes, and we are moving rapidly in the digital age and adapting to these changes,” says Rhonda Gauthreaux, Director of Marketing Communications at Southwire. “Our blog provides us a forum by which we can offer ideas and provide a point of view on a variety of vital business topics. In addition, utilizing Facebook and Twitter forums enables Southwire to engage in conversations with our customers and respond to their feedback, virtually in real time.” Read More
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