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Social Media Is to Social Discovery, Like Porn Is to…

…Well, good porn, I guess. The Glimpse Social Discovery Conference in San Francisco brought together an all day fest of experts in the Social Discovery space. Social Discovery is the new black, I guess, and that black is a better, one-more, one-louder version of social media; for it takes into account the core emotional benefit of Social, and that is “discovery,” and how that makes us feel. Be it People Discovery, News Discovery, Location Discovery, Lifestyle and Entertainment Discovery, or even Investing in Discovery. At our core we are a people that just need to know what’s in Pandora’s box. The temptation to reach out, discover, uncover, is built into our DNA. It is why we seek out new life, and new civilizations, and boldly go to where no… blah blah blah. You get the point, however mired in bad references and the usage of Social as a noun.

Represented at Glimpse and speaking together onstage on the topic of People Discovery were those who have helped defined the space, and are trying to figure out their place in the ever expanding Social landscape.

PEOPLE DISCOVERY

    • Moderated by Jon Swartz – technology reporter, USA Today
    • Rick Marini – founder and CEO, BranchOut
    • Allen Blue – co-founder and VP of product management, LinkedIn
    • Geoff Cook – co-founder, MeetMe
  • Greg Tseng – co-founder and CEO, Tagged

There are many different, and other models of social interaction that all serve slightly different consumer need states. The first is called “real life,” however, since none of you reading this actually have a real life, I am going to concentrate on your digital life. Is the pang of rejection any easier online than in real life? I do not honestly know; people don’t want to be my friend in either place.  Read More

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About Rant4u

A Revolution in Social Networking

Posted on June 7, 2012, in #social media and tagged , , , . Bookmark the permalink. Leave a comment.

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