iPhone goes to Virgin Mobile in second prepaid deal

June 7 (Bloomberg) — Apple Inc.’s iPhone will be sold to prepaid customers later this month through Sprint Nextel Corp.’s Virgin Mobile USA brand, marking the device’s second deal with a U.S. pay-as-you-go carrier in the past two weeks.

The company will offer the phone with prepaid plans of $30 to $50 a month starting June 29, according to a statement today. The iPhone 4S will cost $649, while the older iPhone 4 with 8 gigabytes will be priced at $549.

The agreement pushes the iPhone deeper into the prepaid market, making it available to more customers who don’t want to take on a two-year contract. Leap Wireless International Inc., another pay-as-you-go carrier, announced plans last week to offer the phone on its network. While Virgin Mobile is selling the phone for a higher price than Leap, which is offering the 4S for about $500, it has lower-cost monthly rates.

Sprint already offers the iPhone to contract customers, and the Virgin Mobile deal may help the company satisfy a $15.5 billion purchase agreement with Apple, said Brian Marshall, an analyst at ISI Group in San Francisco. The offer also may help the company compete against AT&T Inc., the carrier that sells the most iPhones in the U.S.  Read More


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Posted on June 7, 2012, in #technology and tagged , , , , , , . Bookmark the permalink. Leave a comment.


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