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Social networking savvy

Green Blade Bakery

H&N file photo

While statistics vary, they all point in the same direction: The majority of small businesses are on Facebook.

■ Postling, a social media management tool, reports 75 percent of small businesses nationwide are using Facebook.

■ Webs, a company that builds websites for entrepreneurs, says 68 percent of businesses identify Facebook as the social media site they use the most.

And with good reason: Americans spend more time on Facebook than any other website and the social networking site boosts more than 800 million members and it’s still growing, according to Nielsen.

In Klamath Falls, small businesses have seen an uptick in Facebook use, said Klamath Falls Chamber of Commerce Marketing Coordinator Heather Tramp.

“If your goal is to get people thinking about you and being engaged in your readers, it’s worth dabbling in,” she said. “It takes a little while to build your audience, but if you’re paying attention you’ll quickly learn what people respond to.”

Local businesses are using Facebook to interact with customers, promote their wares, and, in some cases, offer insights into their businesses that customers may not otherwise be privy to.

Indian Hurry Curry owner Rachel Patel has used Facebook since her downtown Klamath Falls restaurant opened last year. She uses her page, which has 605 “likes,” to update her every-changing menu and interact with her customers.  Read More

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A Revolution in Social Networking

Posted on June 3, 2012, in #social media and tagged , , , . Bookmark the permalink. Leave a comment.

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