Workzone: Employers continue warming to social networking usage

By Anna Orso / Pittsburgh Post-Gazette

Odds are, the days of looking over your shoulder while aimlessly perusing Facebook at work could soon be over.

With workplace use of popular social networking sites on the rise, a recent study suggests the number of large organizations blocking social media is on the downturn.

Researchers at Stamford, Conn.-based Gartner Inc. project that by 2014, fewer than 30 percent of large employers will block employee access to social media sites, compared to 50 percent in 2010. The number of organizations blocking all access to social media sites is decreasing by 10 percent each year.

Andrew Walls, research vice president at Gartner, said the projections are based on a collation of several outside surveys, as well as information gathered from Gartner clients.

One local expert said the trend holds true in Pittsburgh, where employers are increasingly allowing — and even encouraging — the use of social media during work.

“People used to go to the water cooler, and now they go to their social media site for interaction,” said Chris Posti, president of Posti & Associates, a human resources consulting firm based in Green Tree. “I think it’s really an enhancement of productivity when people can feel connected to others.” Read More


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Posted on June 2, 2012, in #social media and tagged , , . Bookmark the permalink. Leave a comment.


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