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Smartphone Usage Helps Twitter Double Over The Last Year – Pew Study

Smartphone Usage Helps Twitter Double Over The Last Year – Pew Study

Daily Disruption News Desk | @dailydisrupt

Some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day.  Although overall Twitter usage has nearly doubled since the Pew Research Center’s Internet & American Life Project  first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011.  At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day.  The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.

 

Twitter usage over time

 

Several demographic groups stand out as having high rates of Twitter usage relative to their peers:

 

Who uses Twitter 

 

Twitter use among 18-24 year olds increased dramatically between May 2011 and February 2012, both overall and on a “typical day” basis

Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period.  The youngest adults (those between the ages of 18 and 24) are the primary exception to this trend—nearly one third of internet users in this age group now use Twitter, up from 18% in May of 2011 and 16% in late 2010.  Twitter use by those in their mid-20s to mid-40s largely leveled off in the last year after roughly doubling between late 2010 and mid 2011.  See Entire Article

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Posted on June 2, 2012, in #social media and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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