Obama Is a Master of Social Media — New App Fuels His Campaign
Posted by Rant4u
In late May, the Obama campaign unveiled its latest innovation in the usage of social media: The Dashboard. The rollout was impressive and the tool itself was well-received. It is more proof, as if any more is needed, that Barack Obama is a master of the deployment of social media in political campaigns.
When I was asked to explain the Dashboard to MSNBC’s Chris Jansing, I did so readily. I am normally a big fan of television as a medium to convey complex information quickly and powerfully; I am also no stranger to the pressures of on-air delivery. But I was a bit frustrated by the constraints of the venue, which may have limited what I could have said — and more importantly, what I should have said — about the campaign’s latest leap forward in the social media wars.
How does it work? It’s frightfully simple, really –as most ingenious things tend to be.
Let’s start at the beginning: registration. All campaign volunteers are required to register online by giving and address and a ZIP code. On the next screen, they are asked to log in with an Obama campaign account. (If a volunteer does not yet have an account, this is a chance to create one.)
Once in the system, the volunteer can sign up for just about any activity, whether it is going door-to-door or working an event or even answering phones at the local headquarters. The Dashboard also tells the volunteer who else is working the campaign that day. (“Hey, Jill is working the phones with me today! Great!”) This means that working on the campaign can becomes a truly collaborative and social endeavor, allowing the volunteer to invest emotion and energy with others. It strengthens the sense of community, of working toward a greater good, which is the real reason why people choose to work for free in a political campaign. Strength in numbers was never so easy to achieve. Read More
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Posted on June 2, 2012, in #social media and tagged app, business, campaign account, campaign volunteers, Oboma, political campaigns, Social Media, the dashboard. Bookmark the permalink. Leave a comment.