Apple wants to make products in U.S., but that’s not so easy
Let’s make the iPhone in the good ol’ U. S. of A. Who’s with me?
There are few Americans who don’t like the idea of an all-American iPhone, iPad or MacBook. “Designed in California,” sure — but why not made there, too?
During the D: All Things Digital conference this week, Apple chief executive Tim Cook suggestedthat he wanted his celebrated tech company to make more components, and perhaps assemble them, here in the U.S.
But it’s not that easy.
Cook knows it. As a longtime operations guy, there are probably few things the man knows better than a supply chain. When he says the semiconductor industry is good in the U.S., it’s good. When he says there aren’t high-tech manufacturing skills in the U.S., he’s probably right. But actions speak louder than words, and there are good reasons why Apple no longer makes its millions upon millions of products stateside — because it just doesn’t make good business sense otherwise.
We’ve seen this film before. Before founder Steve Jobs died, he made headlines for the same reason, as the national economy crumbled beneath Apple. Read More