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How social media can sway votes

IOL pic nov28 mexico nieto candidacy

Enrique Pena Nieto, the former governor of Mexico State and the unopposed presidential candidate for the Institutional Revolutionary Party (PRI), delivers a speech to supporters during a rally in Mexico City.

Online social networks, a newcomer in Mexican elections, are making a mark on the country’s presidential campaign, forcing candidates to respond to issues and protests enabled by the Internet.

“If it wasn’t for the social networks, the campaign would be really boring,” said Roy Campos, head of the polling company Mitofsky.

Enrique Pena Nieto, the candidate of the Institutional Revolutionary Party, has a seemingly insurmountable 15 point lead over his nearest rival in the presidential race.

With little public debate among the candidates and rigid controls imposed by election authorities, social networks have take on a crucial role in engaging the public, and the candidates have taken note.

“There is a parallel campaign on the network,” said Campos, adding that “its influence is such that they are now setting the agendas of the campaign.”

Pena Nieto, in particular, has faced flash demonstrations organised over the Internet.

A week ago, 50,000 students marched through Mexico City against against Pena Nieto after PRI leaders criticised students at a private university for harshly questioning the candidate, and suggested they weren’t really students.

The students then posted videos of themselves on You Tube holding out their student identification cards.  Read More

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About Rant4u

A Revolution in Social Networking

Posted on May 28, 2012, in #social media and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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