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PayPal Now Marketing In-Store Payments to Consumers

PayPal Now Marketing In-Store Payments to Consumers

By Duane Barnhart | @dailydisrupt

 This week, the company announced that its payment system also will be available at Abercrombie & Fitch (NYSE: ANF), Advance Auto Parts (NYSE: AAP), Aéropostale (NYSE: ARO), American Eagle Outfitters (NYSE: AEO), Barnes & Noble Inc. (NYSE: BKS), Foot Locker Inc. (NYSE: FL), Guitar Center Inc., Jamba Inc.  (Nasdaq: JMBA), J.C. Penney Co. Inc.  (NYSE: JCP), Jos. A. Bank Clothiers Inc.  (Nasdaq: JOSB), Nine West, Office Depot Inc.  (NYSE: ODP), Rooms To Go, Tiger Direct and Toys “R” Us.

All but six of the retailers have stores in Hawaii, and most of them have locations in the state’s largest shopping malls, including Ala Moana Center and Pearlridge Center on Oahu.

“Consumers are relying on technology now more than ever to simplify their lives when it comes to shopping and paying, and retailers must adapt to this shift or risk becoming irrelevant,” PayPal CEO David Marcus said in a blog post announcing the initiative.

Additionally, PayPal has made deals with point of sale systems developers, like Leapset, Shopkeep, ERPLY, and Vend, as well as point of sale terminal manufacturers such as Verifone and Equinox.  These partnerships give PayPal access to over 40 million payment terminals across the world through which it can handle transactions.

What does all of this mean for us, as consumers?  Well, hopefully this will mean that if you have a PayPal account, it will be seamless and easy to purchase goods and services in many retail locations with it by just using an app on your phone.  PayPal stresses that its system does not require NFC capabilities or require retailers to massively upgrade their point of sale systems, so adoption for both consumer and retailer is smoother than with other mobile payment platforms.  Read More

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Posted on May 26, 2012, in #marketing and tagged , , , , , . Bookmark the permalink. Leave a comment.

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