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Microsoft launches its own social network

On the off chance that you have spare moment left in your life after checking Facebook, Twitter, MySpace, LinkedIn, Google+, Pinterest, Instagram, your email and your SMS inbox, Microsoft has launched its very own social network, so.cl. The site’s name is pronounced “social”.

Microsoft has been hinting at so.cl since last December, but quietly opened the site to new registrants over the weekend while the world was more interested in the valuation of Facebook and the nuptials of its CEO. The service has gone down the usual “sign up now, receive invitation later” route. El Reg’s antipodean team was deemed insufficiently cool to be allowed immediate entry, but quick watch of the launch video and a bit of paddling around inside the site revealed that it describes itself thusly:

So.cl is an experiment in open search. That means your searches on So.cl are viewable by other So.cl users and will also be available to third parties.

Elsewhere, the site describes itself as

“an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning.”

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About Rant4u

A Revolution in Social Networking

Posted on May 21, 2012, in #social media and tagged , , , , , . Bookmark the permalink. Leave a comment.

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