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Inside the Reddit AMA: The Interview Revolution That Has Everyone Talking

Reddit StickerReddit Sticker (Photo credit: cambodia4kidsorg)

I’m talking about the Reddit AMA (Ask Me Anything).

It’s a stage that’s been graced by Jimmy Kimmel, Bear Grylls, bestselling authors Neil Strauss and Tim Ferriss, Ron Paul, Zach Braff, Joe Rogan, Ezra Klein, Neil Degrasse Tyson, Stephen Colbert, and DJ/producer Deadmau5 to name a few. All these megastars have opened themselves to the Reddit community and dedicated as much as 5 hours answering literally any question that a user might ask. It’s like the Barbara Walters’ tell-all for a new generation, where the questions are actually probing and the celebrity actually matters to the fans.

The AMA (and Reddit itself) has come a long way from its humble beginnings. What was once a place for the internet-savvy to pass time, is now the internet hot spot to see and been seen. Celebrities are lining up daily to field Redditors questions, a trend that doesn’t show any sign of slowing. The subreddit now boasts over 1.2 million members, half added in the past year. Comments and votes on any one AMA can now reach 5 digits or beyond. Likewise, 9 of the top 10 all-time AMAs have happened within the past year.

If done right, and that means treating this unlike any other interview ever done, an AMA can build loyalty among the Reddit demographic. (What is the demographic? Neil Degrasse Tyson described Reddit best as “a raging community of people with boundless curiosity.” Ken Jennings: “Redditors are everywhere.”) Capturing their attention often translates directly to huge sales increases. Comedian Louis CK took a chance on a Reddit AMA by offering Redditors the chance to purchase his Live at Beacon Theater performance for $5 through his website. The result: over $1 million in sales in the first 10 days and a new distribution method. Fellow comedians Aziz Anasari and Jim Gaffigan soon followed up by releasing their material in the same manner.  Read More

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About Rant4u

A Revolution in Social Networking

Posted on May 1, 2012, in #breaking news, #social media, #technology and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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