Debunking the Big Gang Theory: Why Facebook and Others Suffer From Being Big

Of the top 39 stories that appeared in my Facebook feed on a recent afternoon, 11 were from brands, nine were from people I wasn’t interested in hearing from, and 13 from people I couldn’t for the life of me remember.

In short, it was a mess — a cacophony of noise from people whom I barely know, whose actions and opinions have little bearing on my life, and whom I have a minor interest in keeping up with. I don’t much care for their music recommendations and I’m not dying for their restaurant tips.

It wasn’t always this way. When it first launched, a then much smaller Facebook provided an online extension for offline relationships. The social network offered a way of keeping tabs on the classmate down the hall and the neighbor next door, people whom we cared about and whose activities online would influence our behavior offline. Then I became friends with teammates’ siblings and friends of friends I hadn’t met, but felt obliged to follow. I fell back out of touch with all the people I’d lost touch with before Facebook. I followed a few celebrities, and gradually brands, companies, and other organizations weaseled their way into my feed. As a result, the few dozen people I care to keep tabs on have gotten lost in the hundreds I now follow online.  Read More


About Rant4u

A Revolution in Social Networking

Posted on April 28, 2012, in #social media and tagged , , , , , . Bookmark the permalink. Leave a comment.


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