7 Surprising Facts About Mobile Shoppers
As we all know, the spike in smartphone adoption is changing the way users interact with their mobile devices. For instance, phone calls are no longer the point of phones for many of us.
Instead, we expect our phones to perform more complicated tasks in shorter amounts of time, and we take them with us wherever we go. People also treat the smartphone as a first screen, rather than a second screen, because it’s the go-to device to instantly source real-time information like directions, prices, and reviews.
In fact, most people look at their phone about 150 times a day, (that’s roughly once every 6.5 minutes), according to Qualcomm CEO, Paul Jacobs. Those glances are to check incoming e-mail and text messages, but mobile web browsing is exploding as well. This begs the question: what about mobile shopping?
These days, consumers are indeed using their smartphones to bridge the gap between brick-and-mortar stores and ecommerce. IBM reported that Black Friday sales were up 24.3% in 2011 and attributed some of these gains to mobile device purchases, which “surged to 9.8% from 3.2%,” compared to the same time last year.
In an effort to learn more about who these mobile shoppers are, we conducted a quantitative study, zeroing in on adults (we define adults as anyone 18 years old and above) who used a smartphone or tablet to shop during the holiday season. What we found is that consumers are constantly integrating their smartphones into their shopping routines all year round. Below, are seven other interesting facts about how this plays out. Read More