Case Study: Targeting the Right Market

In the early summer of 2011, Aviva Weiss, co-founder and lead designer of Fun and Function, faced a dilemma. Her company—which makes items for special-needs children, such as therapy balls that help children develop fine motor skills—had grown more than sevenfold from 2007 to 2010. It stood out from larger competitors for its products and for its catalog, which featured photographs of items in home and outdoor settings and spoke directly to parents in a colloquial rather than a clinical tone. Read More


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Posted on March 28, 2012, in #business news, #marketing, #rant-4u, #Strageties of Survival, #targeting. Bookmark the permalink. Leave a comment.


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