Understanding the New Facebook Insights: Reach
As part of the Fall 2011 Insights update, Facebook introduced a brand new language for describing the interactions and engagements you’re getting on your Pages. In the first article of a multi-part series on these new metrics, I’m going to be covering Reach and what it actually means.
Facebook recently removed “active users” and “stream views” so we want to make sure everyone is up to speed with the new terminology. I’m going to be covering Reach and what it actually means. If you’re not currently using PageLever, that’s not a problem. We’ll be covering Reach with examples from Facebook’s Insights product in addition to the PageLever-specific benefits. We’re here to help everyone Read More